Your data. Your rules. Optionally, your premises.
Security is not a feature we added to Emma. It is the foundation she is built on, and the reason businesses can actually trust her with their information.
Never trained on
Your data is never used to train any AI model. All model access runs through enterprise agreements with training opted out.
Your own database
Your data lives in its own isolated instance, not a shared pool. It is yours, separated from every other business.
No backups, no shadow copies
We keep no copies of your business data. Nobody, including us, retains it behind the scenes.
Delete it, permanently
You can delete your data whenever you choose, and it is gone for good. Maximum control, by design.
POPIA and GDPR compliant
Built to comply with South African (POPIA) and European (GDPR) data-protection law.
Self-hosting for enterprise
Host Emma on your own infrastructure so that all business and conversation data stays on your premises.
Private from the outside. Yours on the inside.
Privacy means private from the outside world. Nothing your team or customers type ever leaves your business, goes to another company, or trains a model. Inside your organisation, leaders still get a private window into how AI is being used: the questions coming up, the gaps to fill, the topics where people need support. Not to monitor individuals, but to understand where your business can improve. Privacy is absolute on the outside, and ownership is yours on the inside.
South African data protection
Emma is built to comply with the Protection of Personal Information Act, with the rights to access, correct, and delete personal information respected throughout.
European-grade standards
We hold Emma to European data-protection standards, one of the strictest privacy bars in the world, so you are covered wherever you operate.
Trust, built in from the start.
Talk to us about how Emma protects your data, including self-hosting for enterprise.